It’s a huge deal. Dan Marulis teaches how to fix it, and I have begun to apply some of his techniques. In fact, I would call my study last night a major breakthrough in solving this problem. Margulis’s book, Professional Photoshop, fifth edition, although written for older versions of Photoshop, is a timeless study in how to fix such problems. Here are two images that demonstrate the problem and one solution. In fact, you go into either LAB color space, or CYMK, and fix such issues if you can’t do it in RGB. You finish in RGB unless you are supplying photos to a printer.
Take your pick. I like the cooler-toned image. But, your call.